Dar Sara

Full Name: Joumana Al Hayek
Profession: Fashion Designer
Instagram: darsarahighfashion , dar_sara_usa
Website: www.darsara.com
Email Address: This email address is being protected from spambots. You need JavaScript enabled to view it.

Being in the forefront of the region’s fashion and luxury sector; Dar Sara High Fashion has carved its own niche market. Attending not only the society’s crème de la crème but also aspiring brides who wanted to be elegant in their big day.
Devotion to the craft of couture and commitment of the company cannot be left unnoticed. Regionally, it caught the eye of the “Dubai Museum”; bestowing the Atelier an honor to showcase their traditional Emirati ensemble and Abaya as part of the Museum’s permanent heirloom collection.
Back in 2011, it participated in Swarovski’s “Sense of Two”, featuring regional designers whose works are at par with their international counterparts.
In 2015 Swarovski celebrated its 120thanniversary. In line with its brand heritage, an Archive Collection Exhibition was launched to honor world-class artists, designers, and brands who contributed to the modern face of fashion. Luckily our brand is amongst the honoree. Featuring an exquisite handcrafted crystal mesh wedding gown.
Two years back (2017); Swarovski’s Sparkling Couture Infinity Exhibition showcased once again Dar Sara’s exquisite and superior craftsmanship. Displaying not only one but two exceptional pieces; an impressive butterfly-inspired evening gown, and a splendid flora-themed wedding gown.
Coherent with the brand’s vision to be globally renowned; the company has opened several boutiques to cater to the growing demand of its clientele. A preta-couture boutique was opened at Sunset Mall (Jumeirah) in 2014.
A diffusion line “Bella Reve” was launched back in 2009 simultaneously opening its own boutique under the company’s wing. A soon-to-be concept store will be unveiled at Dubai ‘Design District.
Each Dar Sara Showroom speaks extravagance. From its lavish interiors exclusively commissioned from one of the region’s leading interior design firm. From plush sofas, lustrous marble, rich neo-classical elements, sparkling Swarovski chandeliers await and bedazzles every client.
Keeping with the brand’s mission to be globally-renowned; marketing efforts, brand image, press/publicity, and celebrity collaboration and sponsorship's are frequently in tow. Amongst them are the following international celebrities:
Katy Perry (In Her MTV Appearance)
Shakira (In Her Video Commercial)
Britney Spears (In Her Las Vegas Tour)
Ashanti (In 56th Grammy Awards)
Bai Ling (In Her Red Carpet Appearance)
Chanel West Coast (2015 MTV Music Awards)
Ariana Grande (2014 X Factor Australia Performance)
Ariana Grande (2014 X Factor Australia Performance)
Not to forget a rooster of the regions’ celebrities, singers, bloggers/influencers opt to wear elegant Dar Sara creations in their gala or red carpet events.